CMEC Winter Clothing Drive 2025 – Complete Visual Identity and Integrated Communication

For the CMEC Winter Clothing Drive 2025, I developed the complete visual identity and all communication materials — for both social media and print — aimed at boosting clothing donations during the winter of 2025.

Creative Concept

Inspired by current trends in content sharing and virality, the campaign’s central concept explores clothing as a visual form of connection, care, and solidarity — “dress to share.” The communication proposes that every donated item is also content that can spread, go viral, and engage communities, expanding the reach of the message.

Visual Applications

Creation of dynamic, flexible layouts designed for easy adaptation and sharing across multiple digital platforms;

Impactful and straightforward print materials reinforcing the importance of physical donations and collective impact;

Graphic elements symbolizing the donation flow as a positive, contagious chain reaction.

The visual strategy aims not only to increase donation volumes but also to strengthen audience engagement, boosting organic reach on social media and creating a true network of support and mobilization.

This project highlights my expertise in combining design, communication, and social purpose to generate real and sustainable impact.