Freedom to Entrepreneu 2024 – CMEC Women’s Event with Over 2,000 Attendees

I was responsible for creating the entire thematic identity and visual communication for Freedom to Entrepreneu 2024, an event organized by CMEC Women that brought together over 2,000 women entrepreneurs from across Brazil.

With the theme "Women of Action", I developed everything from the creative concept to the execution of digital assets, printed materials, event signage, branded gifts, and environmental design.

The visual identity was crafted to convey strength, leadership, and dynamism, reflecting the spirit of female empowerment and the diversity of entrepreneurship in Brazil.

The comprehensive on- and offline communication ensured visual consistency, brand recognition, and strong impact throughout the event experience — reinforcing CMEC’s position as a key player in supporting and promoting women entrepreneurs.