Up Starts – Women Entrepreneurs Competition

Complete Visual Identity for Up Starts – A Competition for Women Entrepreneurs

Up Starts is a competition focused on women entrepreneurs leading innovative businesses, promoted by CMEC (Women's Council for Entrepreneurship and Culture) in partnership with the São Paulo Chamber of Commerce.

I was responsible for developing the entire visual identity, including the logo design, print and digital materials, and the lead generation landing page. The communication was crafted to be modern, inspiring, and aligned with the innovative spirit of the participants.

The visual identity was designed to convey movement, creativity, and female leadership in entrepreneurship.

The campaign achieved high engagement and remarkable results, with over 500 women registered from diverse regions and industries — all presenting creative and transformative projects.

A project that brought together design, purpose, and real impact.